Burger King combines humor, Phone Number Database and a social cause in its latest ad Brands such as Dove, Renault and IKEA seek to project consumer confidence through advertising Global ad spend is forecast to contract by more than $20bn Although there is an evident decrease in advertising investment worldwide due to the COVID-19 coronavirus , Phone Number Database does not mean that it is completely frozen, it can and should be promoted by brands and a good example of how to do it is Burger King . The home brand of the Whopper has begun to turn its communication around, taking up advertising as a key factor for the company to resist the crisis Phone Number Database from the global health emergency that we are facing.
From consumers to heroes This is 'Stay Home of the Phone Number Database ' , a 30 -second ad created by the FCB agency command, recalls Burger King's DNA by imprinting a certain humor, combining it with this other facet that the Phone Number Database brand has shown in recent months, defined by a social conviction. In this way, the spot shows a person lying on a sofa manipulating his Phone Number Database with a certain expression of boredom, fed up and even discouragement. At the same time a voiceover is heard with the mizzen: 00:05 / 00:39 00:07 / 00:39 “ Your country needs you to Phone Number Database on your couch and order. Do your part and we will do ours. Order through the Burger King app and shipping fees are on us.
So staying home not only makes us all safer, but it makes you a Phone Number Database (sort of like a couch patriot) .” At the same time, the brand points out that people become heroes by ordering their food from the armchair. This is because he is committed to donating Whoppers to nurses and supporting the American Nurses Foundation. In this way , Phone Number Database King seeks not only to stimulate the consumption of its products, something essential for the survival of the company and the thousands of jobs it supports, it also seeks to project a social Phone Number Database and a contribution to society, which is equally necessary today.