You know Facebook as the largest social media platform where individuals connect and share information while businesses interact with their customers. But is that all you can do with Facebook? Instead of simple interactions, you can use Facebook for business growth. As a marketer running social media marketing campaigns or a startup looking to grow your business online, you need to harness the power of Facebook. In Q2 2020, Facebook had 2.7 billion monthly active users, a 12% year-over-year increase. Of these, an average of 1.79 billion use the platform every day. This is also a 12% year-over-year increase. In other words, besides being the largest social media platform, Facebook usage is growing at a tremendously high rate. It's good for Facebook. It's also good for your business. An increase in usage means the platform is the perfect place to grow your following and sell more of your products. Is your target audience or Buyer Persona on Facebook?
Before you start creating your Facebook marketing strategy, you need to figure out if your target audience is actually on Facebook. Even though Facebook has a large number of users, it might not be the social media platform where your target audience gathers. If you already run marketing campaigns, you know your target audience. The only thing you need to do is find out if the audience is on Facebook. If you're just starting to Employee Data build your business online, think about the audience on Facebook and see if that's the one you want to target. Here are the main characteristics to consider when determining if your target audience is on Facebook. age and sex The age of Facebook users is a crucial piece of information you need to know. This is because age determines a lot; from interests and spending habits to communication styles and the type of customer experience desired. Looking at the generational differences between Baby Boomers, Gen X, Millennials, and Gen Z, it's not hard to see why age is a major factor to consider when targeting an audience.
Data from Pew Research shows that the age groups making up the largest number of Facebook users are 18-29 and 30-49, both at 79%.As for gender, there are more women using the platform than men. age and gender you can target with facebook marketing Source: Sprout Social Site Where do the majority of Facebook users live? In town or in the countryside? It might be easy to quickly guess that city dwellers are the heaviest users of the platform. And with such an assumption, if you are targeting people living in rural areas, then you might decide that Facebook is not your marketing platform of choice. But what does the data say? geo-targeting on facebook Source: Sprout SocialIndeed, there are more city dwellers who use Facebook than rural ones. The difference, however, is not as great as one might think. Education and income In many cases, the level of education determines the level of income. Upbringing, involving the amount of exposure a person has had, also determines how you approach and engage the person.