Indeed, the tools available to marketers today make it easy and dynamic to create animated images based on the data of each recipient, fully automatically. Here is an example in which the central image of the email comes to life by entering the name of the recipient to whom it is delivered. Dynamic images in email There too, there is nothing complicated. All you need are two tools and knowing how to perform a few operational steps. As for the tools, the first is MailUp's BEE editor and the second is NiftyImages (which you can subscribe to for free).
Rather, the operational steps are as follows: 1. Design the email in the BEE editor Choose a template from the BEE gallery, add text blocks, images and the CTA. The only thing to leave blank is a placeholder for the image you want to animate. The BEE Editor 2. Customize the image Go to NiftyImages, upload the image and enter the text you want to appear. Choose the dynamic parameter (eg FIRST NAME) and the fallback text that will appear in E-Commerce Photo Editing Service case the data is not available (eg customer). NiftyImages to personalize emails 3. Generate the dynamic URL Choose the ESP you want and let NiftyImages offer you a URL containing a dynamic parameter: copy and paste it before returning to the BEE editor. NiftyImages Tool 4. Add custom image Return to the BEE editor, click on the placeholder you left empty and enable the Dynamic Image option.
Paste the URL generated by NiftyImages: your personalized image is ready! The NiftyImages tool In summary We looked at three key tools for adding a high degree of personalization to emails. This optimization is not an end in itself, but has a potential for engagement which translates, in the short term as well as in the long term, into the conversions established for each campaign. As we're sure you've guessed, all of these operations can easily be done within a single tool like MailUp . Have you ever tried the platform? Did you know you can explore and use it for free ? All you have to do is request a trial.