Tmall Yangche is an integrated and professional car maintenance platform under Alibaba, and it is also the brand name of Xinkangzhong for the C-end. As the online flagship store of Tmall Cars, it can provide car owners with online purchase of auto parts, car beauty and maintenance services and offline installation services, providing a brand new one-stop for car owners Car care experience.
For a long time, Tmall has been constantly exploring a broad industry ecosystem. On December 2, 2019, at the 4th China Automotive Aftermarket Chain Development Forum in 2019, Xinkangzhong officially released the "Tmall Car Care" "The brand chain project, Tmall Car Care was newly launched. As an integrated and professional car maintenance platform under Alibaba, Tmall Car Care enables the business chain of the auto service sector to be closed. For the Tmall ecosystem, the launch of Tmall Car Care is a very meaningful step in the industrial layout.
So, what are the factors that make country email list Tmall Cars develop rapidly in a short period of time? How is the development of the industry as a whole? This article will analyze the Tmall car maintenance through the following parts, and deeply explore the operation logic of the car maintenance platform:
1. Industry analysis
In 2016, China's car sales reached 28 million, and the second-hand car transaction exceeded 10 million for the first time, both hitting new highs. At present, the domestic car ownership is close to 200 million, and the average car age is 3 to 4 years. This means that a large number of cars will be out of warranty and flow to the automotive aftermarket. In the next few years, the auto parts retail and repair and maintenance market will inevitably usher in a blowout, which is also an auto parts market. e-commerce has left huge room for development.
Seeing that the automotive aftermarket has broad and profitable prospects, a large number of car maintenance e-commerce platforms have emerged and continue to attract capital attention. The "2019 China Auto Parts B2B Industry Analysis Report" released by China Report Network shows that at present, 40 companies that have entered the auto industry through the B2B model have received different rounds of investment from capital investment institutions.
Why do major companies scramble to develop car maintenance platforms? The following will use the PEST model for a comprehensive analysis: