From content marketing to promoting offers, to creating a channel for loyal customers. We have collected real examples of strategies applied to Telegram that you can use to inspire you. Telegram was born in 2013 thanks to the intuition of two Russian brothers, Nikolai and Pavel Durov . In five years it has become the eighth most popular messaging platform in the world , but – ironically – Russia is the only country (along with Iran) where the app is inaccessible. According to 2018 data, Telegram has now surpassed 200 million active users worldwide: a pool of users with enormous potential. What are the features of Telegram? Looking at the channel from a business perspective, there are three fundamental characteristics: Complete user anonymity:
Telegram is in all respects a messaging service similar to WhatsApp, but with a cover and data encryption system that, according to Durov, makes it invulnerable. When a new contact subscribes to a company's Telegram channel, the company has no way of knowing the contact's name, name, or phone number. Public Domain API: This allows developers to implement services, add modes and options, and develop bots. Broadcast logic: In addition to secret Image Masking Service groups and chats, Telegram allows you to manage channels, i.e. special chats without any member limit. The fundamental feature here is one-way, one-to-many communication. Recipients cannot respond within channels, but can only and exclusively view the content sent to them. This last feature makes Telegram a perfect channel for companies and professionals who want to immediately inform their customers of news, promotions or events: a kind of mailing list with the characteristics of conversational marketing .
Brands also have technological support that exploits and extends the potential of Telegram with MailUp: it's called Messaging Apps and it's the channel that allows you to connect a Telegram account to the MailUp platform , allowing you to manage the messaging app as a true digital marketing channel, for: Create posts full of content Automate automatic campaign feeds Sending with established times and frequencies Track opens and clicks in the message. Until September 30 , Telegram is included in the price of Facebook Messenger. In practice, you get two channels for the price of one! Choose the Messaging Apps plan that's right for you Many brands still don't know what and how to communicate on Telegram . That's why we'd like to explore Telegram today, to show you how to do marketing and communications using its logic. We've found seven use cases for the channel , all within reach and divided by goals and solutions, with one goal: to explain the true potential of this messaging app, giving you examples of strategies you can learn from. inspire and apply to your situation.