The battle of community group buying is over, but it doesn't seem to be completely over, because judging from the existing market structure, there is no real winner yet. However, the parties involved in the war have been unable to hold on anymore. The Shihui Group has been reported to have a large number of layoffs. It was even rumored that even special database the business of the headquarters in Changsha would be shut down; Focus on consolidating business in cities that have opened. The community group buying projects of Internet giants are not easy.
The most embarrassing one is the orange heart preferred by Didi, which not only dragged down Didi's main business, but also did not make it in the tens of billions of funds after burning out. A little reverberation left in the market. Of course, there are more common issues that deserve the attention of players from all walks of life. After the special database subsidy ebbs, how to recover the cliff-like GMV, a large number of team leaders flee, and how should the platform maintain the crumbling distribution network. The various princes who bought the community group no longer fought, because they couldn’t fight, not only did they run out of weapons and ammunition, but even the soldiers ran away.
But in Spiral Jun's view, the shutdown of community group buying is more important to the entire mobile Internet industry. It means that the subsidy tactics of flooding in the past are no longer effective, and investors and users are no longer so easy to cheat. Even from a regulatory perspective, relevant parties are required to "not abuse their special database independent pricing power to conduct vicious price competition." To put it in a more historical way, this may be the end of the era of mobile Internet voyages. It is not so easy for the giants to easily encircle the land and become the king.