Although Burger King reigns in Phone Number Database of visits, the truth is that its rival McDonald's dominates in terms of market share. The same cited source indicates that McDonald's has a 45.4 percent market share, while Burger King is in second place with 29.7 percent, and Carl's Jr. is in third place, with 18.4 percent. Premises for rent With these numbers in mind, the “sung battle” that for some years these two brands Phone Number Database had in the advertising field wins logic. From eye-catching billboards against the competition to challenges launched to see which is the best burger, "creative attacks" between Phone Number Database brands have become a constant and now it is Burger King who strikes the last blow.

Hand in hand with the David advertising phone number database agency in Sao Paulo, the company that owns the Phone Number Database placed several rental signs on McDonald's establishments located in Brazil, a country where it is recurrent that nearby apartments are put up for sale or rent to commercial premises. Understanding this context, the rental signs are accompanied by phrases such as “Opportunity, the neighbors will never generate Phone Number Database smoke” or “Don't worry, the neighbors don't barbecue” referring to points and proposals that differentiate Burger King from McDonald's. In addition, each poster shows a number that, although it could be thought that it is that of the contact that sells the property.

Once the people call they are transferred to a message that provides them with the Burger King email and thus access a promotion. The proposal undoubtedly walks the line that the firm has used worldwide for months to refer to its competitor, a trend that Phone Number Database to have worked for both brands. Leverage context...literally Speaking specifically of what Burger King has done in Brazil, it is an interesting street marketing strategy, actions that with a relatively low investment are a strong engine for the Phone Number Database of any brand for three fundamental reasons: Differentiator : it is an innovative and disruptive communication vehicle.